Animated Explainer

Samsung Biologics

Samsung Biologics set out to communicate their ambitious goal of reducing carbon emissions across their entire production cycle. They needed a narrative that was as interconnected and fluid as their supply chains. Collaborating with BBC Storyworks, we were tasked with bringing this vision to life with an animation that not only informed but also inspired its intended audience.

Samsung Biologics aimed to showcase their commitment to achieving net-zero emissions, which is a complex journey that involves multiple facets of their operations. The challenge was to distil this intricate process into an engaging animated explainer that would resonate with a broad audience, emphasising the interconnectedness of supply chains and the company's holistic approach to sustainability.

Storyboard

To mirror the seamless integration of Samsung Biologics' supply chains, we adopted a flowing design aesthetic characterized by smooth transitions and interconnected illustrations. This approach visually represented the continuous and collaborative efforts required to achieve sustainability goals. Our animation emphasized the dynamic nature of the company's operations, highlighting how each component contributes to the overarching objective of carbon neutrality.

Animating the concept of interconnected supply chains required meticulous planning and execution. We made use of advanced animation techniques to create seamless transitions that reflected the fluidity of Samsung Biologics' operations. The design process involved us closely collaborating with our illustrators and animators to ensure that each visual element accurately represented the company's sustainability efforts, resulting in an explainer that was both informative and visually compelling.

Styleframes

The final animated explainer effectively communicated Samsung Biologics' environmental initiatives, reinforcing their position as a leader in sustainable biopharmaceutical manufacturing. By illustrating the company's comprehensive approach to reducing carbon emissions, the animation served as a powerful tool for stakeholder engagement, enhancing transparency and fostering trust in Samsung Biologics' commitment to a greener future.

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