EDGE Shoreditch: A Workplace That Belongs to the Neighbourhood

This wasn’t a problem-solving brief in the traditional sense. EDGE already had a strong vision: a building that felt open, social, and part of the city around it. One that offered premium office and co-working space without sacrificing community, nature, or wellbeing. Located in Shoreditch, a place known for its creative energy and cultural edge, their goal was to make the building feel like an extension of the street itself.

Our task was to translate that vision into a compelling film that would capture what the building offers and what it feels like to be there.

We leaned into vibrancy, aiming to capture the pulse of the area, the rhythm of its people, and the values of the building. The animation needed to flow like a city street: full of life, layered with detail, and rich with moments of connection.

The film takes viewers on a guided journey through the EDGE Shoreditch experience. Starting with calm private workspaces progressing to rooftop cocktails, and from leafy terraces to lively cafés. We created a stylised map to anchor the building within the local context, highlighting iconic London landmarks and key transit points, so potential tenants could immediately situate themselves.

To support the broader story, we developed a textured and approachable animation style that balanced clarity with charm, greenery, warmth, and human-scale design took centre stage.

What began as an internal film has since found broader use. Although it was originally created for presentations and stakeholder communications, the film became a defining asset for the development.

This project was a collaboration in the truest sense. Working closely with Squint, our team led the animation and art direction while navigating a technically complex production pipeline.

We handled everything from CAD conversions (a crucial but deeply technical step that allowed our 3D artist to stylise and animate the building), to a full suite of animated sequences blending 2D and 3D, to rich storytelling moments built around spatial flow and human interaction.

Our workflow had to account for architectural accuracy, narrative clarity, and visual warmth. From the ghosted building reveals to the layered street-level activity, every sequence was designed with a balance of functionality and expression in mind.