Our friends at Ladyship pitched the idea of using this mixed-media format, which transforms how users explore and digest complex information by giving them control of an unfolding animated experience.
That meant testing, iterating, and collaborating deeply with front-end and back-end teams to land on a system that worked just as beautifully on mobile as it did on desktop.
Scrollytelling is innovative because it re imagines how we consume digital stories. Blending interactivity, design, and narrative in a way that's far more engaging, immersive, and memorable than traditional formats. It's a living demo of how design and storytelling can elevate content that could otherwise be overwhelming and dense.