FollowFood

Followfood is a German brand that has a focus on organic and sustainable food production. We’re huge fans, so it was really an honour when our friends over at TankTank asked us to collaborate with them on this.

The scope was to animate 3 social media posts communicating a simple message:
Was wir Essen darf nicht die Welt kosten [What we eat shouldn’t come at the cost of the planet].
It sounds better in the original German, just trust us on that.

Even though the animations were quite short, the storyboarding process was hugely important to get a feel for the timing and storytelling mechanics. Those poor bugs!