BlaBlaCar: 100 Million

Blabla Car is a ride-sharing platform that aims to reduce wasted car capacity. Headquartered in Paris, they’re hugely popular in Europe and South America.

Ride sharing not only brings people together, but also substantially reduces carbon emissions. These are both things close to our hearts at CARTEL, so we were super excited when they approached us to celebrate transporting over 100 million members!

BlaBlaCar already had an existing design style that they wanted us to bring to life. This meant we had to make sure we understood the brand really well. Having a comprehensive Brand Guidelines PDF available to us was incredibly helpful. Below you can see a few of the design style frames that we used to get our design approved by the team over at BlaBlaCar before we started animation.

It was important to BlablaCar that we really feel the human connections throughout the animation, so we took extra care to make sure our characters moved in a gentle, sympathetic way.

Client: BlaBlaCar
Creative Direction: CARTEL
Design: CARTEL + BlaBlaCar
Animation: CARTEL
Project Management: CARTEL
Sound Design and Music: Disorderless (Cris Petrillo)