It is widely recognized that video is one of the most effective ways to engage audiences.
For banking and Fintech companies, motion design can simplify the explanation of complex processes.
This medium also enables you to tailor your message and tone to your target audience. For instance, a video intended for stakeholders will differ from one created for young millennial clients.
Moreover, animation allows you to scale up your video for a series or even a 360º campaign.
However, in today's sea of content, how can you make your video content stand out? The answer lies in investing in high-quality design and animation.
Here are four types of motion design videos that will particularly benefit banking and Fintech companies in their marketing strategy for the Web3 era:
Manifesto videos for banking and fintech
Inspirational pieces have been trendy for a while, and a manifesto video aims to inspire the audience by showcasing what your company stands for. The script for this type of video is central to declaring your company's values, unique selling proposition, and how you differentiate from the competition.
Manifesto videos typically feature abstract imagery based on your branding, such as colors, shapes, and existing material. They are usually utilized for new companies or as part of rebranding strategies.
Explainer videos for Banking and Fintech
For banking and fintech companies, explainer videos are an effective tool to communicate how your product works to your audience. These videos typically follow a "hero's journey" where the main character overcomes a challenge using your product.
The character in your explainer video can be inspired by your buyer persona while still considering a broader audience if the video is intended for social media channels. Including a brief explanation of how your product solves the pain points of your audience can help convert leads into loyal customers
Motion Tutorials for Banking and Fintech
Video tutorials are a more straightforward option for demonstrating how to use an app or website. These can also be called UX videos since they showcase the user experience intended for your website or app.
These are effective tools that can help guide your users and showcase to stakeholders the possibilities of prototypes. By providing step-by-step instructions on how to use your app, they can increase user engagement and lead to better customer relationships.
Infographic Videos for Banking and Fintech
Infographic videos use graphics to visually present complex data in an easy-to-understand way. This can be particularly effective for all sorts of reports, including financial reports. Infographic videos require careful thought in selecting the data to be presented.
It's important to strike a balance between the amount of information presented and the design elements used in order to keep the audience engaged. Voiceovers (VO) can also be used to provide additional information and context.
The design and animation should always drive the understanding of the data presented, making it an effective tool for conveying important information in a visually compelling way.
And of course we know that in any of these type of videos, the message should comply with legal rules, so let’s keep in mind to have a few extra days of revision (specially on the script writing phase) for legal to approve the message. This steps will affect storyboard, design and even the animation - but it’s better to be safe than sorry.
In short, the motion graphics world offers many options to explore depending on your goals and needs.
If you're still unsure about which direction to take or need further clarification, feel free to reach out to us at hello@wearecartel.co - we're happy to help.
About the author: CARTEL is a motion design studio. A collection of bold creatives with diverse backgrounds that combine all the elements of design + animation under one name.